At FinovateEurope 2012 in London recently, Backbase presented its newest features including the important ability to target a banking portal to specific customer segments.

Keys to the new capabilities are:

      • Speed: Portal customizable by the business =  drag and drop.
      • Relevance: Business rules determine what users see.
      • Any device: Backbase widgets provide for any browser, platform and application.

Check out our presentation at FinovateEurope in London.

Backbase give Banks a superior user experience. Add Backbase on top of your existing portal and systems and achieve unsurpassed speed and customer loyalty while giving your e-business professionals more autonomy. We help Banks become more relevant and better cross-and up sell their products.