A couple of years ago, Gartner introduced two new portal concepts, the “Portal-Less” portal and the “Lean Portal.” Lean Portals offer an alternative to the ‘traditional’ portals we’ve been seeing for the last 15 years, which have become very difficult to deploy and maintain. Traditional portals are bloated with features that aren’t necessarily cost-effective to businesses. This leads to a lot of frustration for companies thinking of investing in a portal as the traditional model forces them to exceed their budgets for features they don’t want or need, without being able to deliver the results they wanted.

*Get Gartner’s Magic Quadrant for Horizontal Portals 2013 for the most up-to-date analysis of the industry. Download the report→

In contrast a Lean Portal is lightweight and easy to deploy. It’s built using modern Web 2.0 technologies, such as AJAX, widgets, representation state transfer (REST) and WOA/SOA approaches. Lean Portals replace the traditional container-oriented portal model while maintaining the main purpose of a portal — providing a personalized point of access that allows customers to find relevant information, read about business processes and reach people.

According to Gartner, organizations who opted for a Lean Portal found that it delivered more than 80% of the required functionality within months of launching, without compromising security or advanced integration requirements.

More recently, we’ve seen some Lean Portal vendors expand their products with high-value business functionalities, including content management, targeting and campaign management, and online channel optimization capabilities. These Lean UXP solutions can be tailored to any business’s individual needs.

Backbase Portal as a Lean Portal Solution

Backbase has successfully focused on creating a lean portal solution that employs new mechanisms for even better inter-operability (WOA, Widgets, REST) and meets the demand for better customer experiences.

Unlike traditional portals, Backbase Portal zeroes in on integrating online interaction and customer experience. It sits over your entire infrastructure and uses your existing back-end systems, workflows and system-to-system service buses without you having to replace anything.

This lean, presentation-layer type architecture is exactly what Gartner describes as a ‘lean’ or ‘portal-less’ solution. It delivers an easy-to-implement and use, loosely coupled presentation layer with a resource (REST / WOA) based integration architecture.

One of the main benefits of this approach is that it enables you to reuse all of your existing content, applications and systems. It also sets you free to create new mashups and composite views that are totally focused on optimizing your customer’s experience and growing your business. Our Lean Portal can even act as a second skin, turning an old, ineffectual portal into one that’s modern, Web 2.0-compliant and optimized for multiple channels and devices.

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