Backbase has released Backbase Portal 5.4, proving yet again that the company remains at the forefront of anticipating market changes and consumer needs. Backbase Portal 5.4 delivers superior mobile, contextual targeting, personalization and relationship management capabilities.

Backbase Portal has long been recognized as the leading lean portal, offering an elegant and easy to use solution for large enterprises and financial institutions to manage and optimize their online platforms. Backbase Portal is easily differentiated from its contemporaries by its focus on providing outstanding customer experience environments for business owners and their consumers. Backbase Portal 5.4 continues in this tradition by adding enhanced digital marketing functionality with contextual targeting and segmentation tools, which were recently unveiled at Finovate 2013, that can be integrated to existing CRM systems and draw on social profiles. This latest edition of Backbase Portal also provides improved web content management capabilities for master pages, versioning, publication workflows, audit trails and compliancy. Most importantly, for many of today’s enterprises coming online, Backbase 5.4 offers even more services for building mobile apps, both as responsive portals and as hybrid applications.

“Backbase Portal 5.4 is a significant step forward for Backbase and for our customers,” said Jouk Pleiter, CEO & Co-Founder of Backbase. “The latest release of Backbase Portal shows our commitment to continuously push ahead innovation in the areas of: mobile first, optimizing web experiences and enabling digital relationship marketing.”

The company also recently launched a new online community to encourage, inspire and support the spirit of innovation that had defined Backbase’s rapid rise so far. Anyone interested in discovering more about about Backbase Portal is welcome to participate in online discussions with Backbase experts or read the wealth of documentation available.