Don’t miss out on our upcoming webinar on Thursday, March 28, 2013 1:00 PM – 2:00 PM EDT.

Backbase’s CEO Jouk Pleiter and Global head of marketing Jelmer de Jong will discuss the key trends that are shaping the bank of tomorrow, including: The strong focus on on user experience and design, multi-channel strategy and digital marketing. Jouk and Jelmer will also touch on the challenges banks are facing, how to overcome them and how to use new technologies to their full advantage.

Up for discussion:

  • Mobile first or customer first?
  • How to streamline omni-channel customer journeys.
  • Using online channel optimization and improve online sales
  • Making it personal with targeting: Contextual, CRM integration, behavior tracking.

Register now: