Peter Chapman joins Backbase from Boston-based First Trade Union Bank to help guide the Backbase product strategy towards a strong focus on innovation in banking. He will also be supporting the expert services team at Backbase, and working directly with Backbase customers throughout the region as they work towards creating successful digital, omni-channel customer experiences.
“Peter will be a great addition to the Backbase U.S. team. We have already had a lot of success with global banks, and the level of interest we have received from mid-size, community, and regional banks and other financial institutions is telling us that there is a strong need for our product,” Said Herber de Ruijter. “The technological advantage we can deliver will help them compete with larger banks, and allow them to provide the kind of unbeatable digital and mobile experiences today’s customers expect. Chapman’s insider knowledge will be key to ensuring we understand the unique needs of these institutions and that we hone our product to meet them.”
“I joined the Backbase team because, as someone with a banking background, I understand the importance of having a fully customizable and open digital platform, and I am convinced that Backbase’s innovative customer experience platform is exactly what the industry needs,” said Peter Chapman.
Peter Chapman was previously the Senior Vice President of Emerging Technologies at First Trade Union Bank where he implemented mobile banking, tablet banking, mobile deposit, and improved the online account opening process and mobile website. While there, he also forged a strategic partnership with LevelUp to deliver the first mobile payment solution in the United States.
To find out more about Peter and his new role at Backbase, read the official press release.