Independent Industry Analyst Ovum Names Backbase ‘Market Leader’ of Next-Gen Digital Banking Platforms

Backbase has revealed that renowned financial services industry analyst Ovum recently hailed the innovative tech company as a ‘Market Leader’ of next generation digital banking platforms. Ovum also recommended that any bank considering digital banking platforms should include Backbase CXP on their short list. Backbase scored highly across all criteria in the Ovum Decision Matrix for Digital Banking Platforms, which includes market impact, business functionality, and product execution.

Ovum defines the Market Leader category as representing “the leading solutions that we believe are worthy of a place on most technology selection shortlists. The vendor has established a commanding market position with a product that is widely accepted as best-of-breed.”

Jouk Pleiter, CEO and Co-Founder of Backbase, said “Having Ovum recognize us as market leader is a great accomplishment, and something the product, and the team behind it really deserve. We have been working incredibly hard to build a product that gives financials the tools they need to be successful and we will continue to do that. At Backbase we believe that creating an unbeatable omni-channel customer experience across all devices is the future of digital banking. Our platform leverages customer data, the FIs’ existing legacy systems, and combines it all with our next-generation web technologies to create fresh, dynamic, and engaging presentation layer.”

Download the Ovum Decision Matrix: Selecting a Next-Generation Banking Digital Channel Platform, or read the full Backbase press release.