Backbase In Lead Pack of Gartner User Experience Platform MarketScope

Gartner have just released their first MarketScope for User Experience Platforms and Backbase CXP has been placed squarely in the leader’s pack.

We’re very pleased to share that Gartner have again recognized Backbase CXP as being at the forefront of user experience design and mobile development support. In their recently released MarketScope for User Experience Platforms (UXP), which is a go-to guide for IT leaders researching the UXP market, Gartner has placed Backbase CXP as a strong front-runner.

Gartner describes UXPs as an “integrated set of tools for delivering modern websites and portals that supply consistent, high-fidelity user experiences across a breadth of services, and the sites and apps created by a UXP can be deployed across multiple channels and devices. A UXP can serve as the enabling, unifying system for multichannel, modern Web initiatives and next-generation digital marketing intranets, as well as B2B collaboration environments. A UXP can serve any audience and support any business function that requires human interaction.”

About Backbase CXP Gartner notes that Backbase’s “core competency is in user experience technologies,” and that we have “a strong, compelling vision of a UXP, with good integration between its WCM, website optimization tools, and powerful compositing features.” Gartner goes on to draw attention to the fact that we fully support mobile app development, stating under our ‘Strengths’ that “Backbase has good support for mobile development, both native and hybrid applications.”

The positive rating from Gartner confirms our position in the emerging UXP market, and encourages us to continue to push for customer-centric innovation and challenge to the traditional legacy IT vendors.

Coming hot on the heels of being named ‘market leader’ of ‘Next Generation Digital Banking Platforms’ by industry analyst Ovum, and being hailed as most visionary in Gartner’s Magic Quadrant for Horizontal Portals, being recognized as user experience specialists makes us incredibly proud.

You can read more about the report here, and our official press release here.