We launched our new Omni-Channel Digital Sales Enrollment Module at FinovateEurope today and the crowd loved it, lighting up Twitter with a flood of positive feedback (Update: We later found out we won ‘Best of Show’).
CEO Jouk Pleiter and Head of Marketing Jelmer de Jong unveiled an exciting new an addition to our flagship product, Backbase Customer Experience Platform (CXP), at FinovateEurope today. The Omni-Channel Digital Sales Enrollment Module is designed to streamline the enrollment process, improving ROI and reducing friction by minimizing the chance of abandonment.
In a practiced and eloquent presentation, Jouk demonstrated the key features in the newly launched module include advanced targeting and segmentation rules within the Backbase CXP digital marketing engine, which will help digital marketers at financial institutions optimize their digital sales campaigns. Also included are new out-of-the-box enrollment and origination capabilities that cover the entire mobile application process, utilizing device specific features, like employing the camera to take pictures and using character recognition to automatically pre-fill forms. The application process is completely omni-channel ready; its possible to start an application on one device and continue on any other device, or in any other channel with a seamless handover and orchestration between channels.
Jouk summed up just how important getting the application process is, saying “Abandonment rates in online and mobile enrollment start around 60% and go even higher, this is way too much and it’s costing banks serious money. With our new Digital Sales and Enrollment Module banks will be able to reduce friction, lower abandonment rates, and increase online sales, the result of which is a clear and measurable ROI for FIs.”
The Omni-Channel Digital Sales Enrollment Module turned out to be big hit with the audience, and many of them took to Twitter to share their thoughts:
— Conny Dorrestijn (@RubiconFinance) February 12, 2014
— JP Nicols (@JPNicols) February 12, 2014
— Andrew Marshall (@Andrew_Marshall) February 12, 2014
Visit Backbase.com to find out more about Backbase CXP.