Gartner’s Magic Quadrant for Horizontal Portals is out and we’re in it again! We’re incredibly proud to announce that, for the the fourth year in a row, Gartner has positioned us in the Visionary quadrant.
Here’s what Gartner had to say: “Backbase is among the most innovative vendors in the portal market. Backbase’s lean portal is at the center of its ability to address the speed in deploying a UXP that is often sought, but rarely achieved, by organizations with portal initiatives.”
Vendors in the Magic Quadrant are judged by ‘ability to execute’, which covers: products/services, overall viability, sales execution/pricing, market responsiveness and track record, marketing execution, customer experience, and operations. And ‘completeness of vision’, including: market understanding, marketing strategy, sales strategy, offering/product strategy, business model, vertical/industry strategy, innovation, and geographic strategy.