Backbase webinar: The Journey to Digital Transformation

Upcoming webinar with Touch Bank and CheBanca!

  • Cristina Danila
  • June 1, 2016

In our upcoming webinar, Jouk Pleiter, CEO of Backbase, will talk to two of the most innovative banks in Europe – Touch Bank and CheBanca!

Digital transformation is about fundamentally changing how banks attract, interact with and satisfy consumers, and it affects all levels of your organisation. Antonio and Andrei will share real-life examples of digital transformation in our new webinar, which will look at:

  • what was needed to start their digital transformation journeys
  • the key elements for success.

Antonio Fratta Pasini is Head of CRM and Omni-channel for CheBanca!, the retail bank of Mediobanca Group, the third largest financial services group in Italy. CheBanca! has always been at the forefront of innovation, from flagship futuristic branches to award-winning banking apps such as WOW!

Andrei Kozliar is CEO of Touch Bank, a neobank created by OTP Bank. Founded in 1949, OTP Bank is one of the largest independent financial service providers in Central and Eastern Europe, serving nine countries. Recognizing that today’s digital-savvy customers and emerging digital natives are going to be the fastest growing customer segment, OTP Bank decided to launch a new, digital- and mobile-only bank under the label Touch Bank.

You can find more info or register here: The Journey to Digital Transformation: The Real Life Examples of Touch Bank and CheBanca!

Cristina Danila

Global Marketing Manager at Backbase. Adaptive and impactful international marketing and communication (MarCom) manager with more than 9 years of experience working for international companies, always serving a global audience, experience in both a B2C as a B2B setting. Currently responsible for creating the global demand and revenue generation campaigns, public relations, digital strategy, and the corporate identity / brand experience.