60-second onboarding. We are selected again to showcase at Finovate Fall

Backbase selected to showcase at Finovate Fall 2016

  • Cristina Danila
  • August 16, 2016

We are very excited to be selected again to showcase at Finovate Fall in New York on 8-9 September. We will be showcasing our new technology to help banks reduce the traditional manual and paper-based onboarding processes during typical customer onboarding.

“You never get a second chance to make a good first impression,” – this saying is also valid to customer onboarding. Onboarding is the first step to prove the kind of experience banks will offer to their customers. If not done right, it can kill the customer’s trust, and ultimately acquisition.

The old, manual and paper-based onboarding processes during a typical customer onboarding process can cost up to 20 times more than computer-assisted, electronic document processing. However, the current computer-assisted onboarding processes are merely an online form, not a real engaging customer experience.

Most banks still struggle in finding the seamless omni-channel onboarding journey, and this is where we come in.

Backbase will demo and debut 60-second onboarding, leveraging the latest modern mobile technology for simplified Know Your Customer (KYC) and seamless data-gathering technologies such as Optical Character Recognition (OCR) for scanning passports and credit cards, combined with facial recognition. Powered by the Backbase Platform, we will introduce true omni-channel onboarding across mobile, tablet and desktop.

We look forward to meeting you!

Cristina Danila

Global Marketing Manager at Backbase. Adaptive and impactful international marketing and communication (MarCom) manager with more than 9 years of experience working for international companies, always serving a global audience, experience in both a B2C as a B2B setting. Currently responsible for creating the global demand and revenue generation campaigns, public relations, digital strategy, and the corporate identity / brand experience.