Another successful Sibos for Backbase

  • Cristina Danila
  • October 4, 2016

We are very excited to be back from Geneva, where we attended Sibos 2016 – four intense days of workshops, conference and open theatre tracks, as well as meetings with our customer and prospects.

Our speaking slot on Day 1 featured Jouk Pleiter, Backbase’s CEO and co-founder, talking about ‘The Digital Transformation in Commercial Banking’. The open theatre proved to be too small for the attending audience, serving as confirmation that omni-channel is a topic more and more important for commercial banking.

Also, we signed a new partnership with The International Bank of Azerbaijan. The International Bank of Azerbaijan has partnered with Backbase to implement its omni-channel digital banking platform. With the platform, the bank will be able to provide its products and services to customers through multiple channels synchronously, creating a single multimodal touch point.

We are already looking forward to SIBOS 2017 in Toronto. Hope to meet you then and there!

Cristina Danila

Global Marketing Manager at Backbase. Adaptive and impactful international marketing and communication (MarCom) manager with more than 9 years of experience working for international companies, always serving a global audience, experience in both a B2C as a B2B setting. Currently responsible for creating the global demand and revenue generation campaigns, public relations, digital strategy, and the corporate identity / brand experience.