Today we launched our App Store at FinovateSpring in San Francisco. The App Store is one of the major innovations within the Backbase Bank 2.0 Portal. Its integration capabilities enable our customers to offer more personalization to their clients on the financial management, content, news and research fronts. In addition to a banking customer’s own applications the App Store contains Backbase, and third-party, applications.

Backbase is launching its App Store together with two Finovate alumni: Thomson Reuters and Strands Personal Finance. Their content and PFM applications are available in the App Store.

Herber de Ruijter, Backbase’s new US general manager, was enthusiastic about the positive, proactive mood he witnessed among the financial organizations at the event. The Finovate audience tweeted live during the launch of our App Store, which gave a good indication of what we demoed:

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You can read the official press release ‘Backbase Launches App Store with Thomson Reuters and Strands Personal Finance’ here.

We will make sure to publish the video of the presentation on this blog once it becomes available.