We are happy to announce that Brett King is joining the Backbase Advisory Board.

Besides his extensive experience as an advisor he is a frequent contributor to a variety of media and financial outlets including the Financial Times, The Economist, CNBC TV, Bank Technology News, The Asian Banker Journal and many more.

We are excited to be able to pick the brain of someone who has been investigating and working with the financial industry for several years. He has exercised great foresight about the evolution of Fintech, which he demonstrates in the preface to Bank 2.0:

“Institutions who hold on to the belief that physical branches remain at the core of what the brand does, will not easily adapt to the customer of tomorrow who rarely visits a branch, or the customer who sees no need for an over-the-counter transaction with cash or checks. Those who still classify the Internet, ATM and Mobile phones as ‘alternative’ channels will be playing catch up for the next decade, while intermediaries will increasingly capture niche service opportunities.”

Brett kingAs a writer, King has entertained his readers while getting them to rethink long held traditions that are currently being challenged by rapidly changing customer behavior.

Welcome to the Backbase Advisory Board Brett!