Meet the CEO
at IBM Think

March 19, 5pm PDT
Four Seasons Hotel in Las Vegas

The speed of change in business and consumer behavior is ever increasing. The need for courage, flexibility, scale and innovation has never been greater. Consumers will no longer accept “average”, they will want brilliance in every aspect of what you do. But where do you go to start exploring these new partnership opportunities? How do you stay ahead of the curve in the advent of digital marketplaces, mass mobile adoption, and emerging omni-channel experiences?

Join us at the Four Seasons Hotel during IBM Think where Jouk Pleiter, Co-Founder and CEO of Backbase will discuss how the Customer OS will allow banks to future-proof their organization, own the customer relationship and be primed for the challenges that are coming to their industry.

We’ll wrap up with networking, drinks and hors d’oeuvres.

Date and time: March 19th at 5pm
Location: The Four Seasons, Desert Willow Room, Floor 2

Fill in the form to register for our Meet the CEO event.


By the way, we will also be speaking at IBM Think:

Date and time: March 19th at 11:30am – 12:10pm
Location: Mandalay Bay, Level 2, Reef F
Session #: 8971A

At the Forefront of Digital Transformation – Find out why Citibanamex, the leading financial group on Mexico has selected the Backbase Omni-channel banking platform and IBM Cloud as the enterprise standard for digital banking. The combined power of Backbase and IBM is able to help CitiBanamex achieve its goal of bringing the best banking experience to more than 20 million customers it serves.

In this session, you will be in the front row seat and find out how Citibanamex reinvents itself by leveraging the power of cloud, cognitive and omni-channel banking.