Analyst Recognition

Ovum listed Backbase as
the Market Leader for Digital
Banking Platforms

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Backbase has been named a leading innovator
by the world’s Premier Analysts.

Leader in the Ovum Decision Matrix: Selecting a Digital Banking Platform

"Backbase’s Digital Banking Platform is the leading solution on the digital banking platform market. Ovum recommends that banks shortlist Backbase’s Digital Banking Platform when searching for a competitive digital banking platform solution."

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Leader in the Forrester Wave for Omni-Channel Digital Banking Solutions, Q3, 2015

“Backbase offers broad business capabilities, rich support of customer experience, and very solid technology and architecture. With Backbase being a pure-play vendor, it is not a surprise that its commitment to its omni-channel banking solution is high.”

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#2 for B2C Apps in Gartner's Critical Capabilities for MADP Report, 2015

This research evaluates 14 MADP vendors across four use cases of growing demand for mobile apps.
IT leaders should assess these vendors, including the recent expansion in developer tooling, and move from traditional coding to business-led visual techniques.


Visionary in Gartner's Magic Quadrant for MADP, 2015

Backbase is doing exceptionally well, and this demonstrates that the constant evolution and improvement of our products is being recognized. We’ve been delivering great mobile apps and complete omni-channel projects for the past few years for the world’s leading FIs, and it’s wonderful to have Gartner see this.


Listed in Forrester Market Overview for Omni-channel Banking Solutions, 2015

Omnichannel banking is one of the key transformation areas in banking. To be prepared for their omni-channel buy and build decisions, application development and delivery teams need information about off-the-shelf omnichannel banking solutions.


Backbase was named as Visionary in Gartner's Magic Quadrant of Horizontal Portals, 2014

In its 2014 review Gartner states: “Backbase is among the most innovative vendors in the portal market. Backbase’s lean portal is at the center of its ability to address the speed in deploying a UXP that is often sought, but rarely achieved, by organizations with portal initiatives.”


Leader in Ovum for Digital Banking

Ovum classifies their elite Market Leader category as: “The leading solutions that we believe are worthy of a place on most technology selection shortlists. The vendor (Backbase) has established a commanding market position with a product that is widely accepted as best-of-breed.”


Leading vendor in Marketscope for User Experience Platform

Backbase has a strong, compelling vision of a UXP, with good integration between its WCM and website optimization tools, and powerful compositing features. It has good support for mobile development, both native and hybrid applications.


Market Overview: Off-The-Shelf Channel Banking Solutions Can Differentiate And Manage Costs

Today’s banks need solutions that supporting the channels that the banks and their customers require.

“Backbase is the only vendor with strong built-in content management capabilities.” and “Backbase Portal comes closest [to UX Management] by combining CX analytics and rules.”


Leading Lean Portal Vendor in The Great Portal Divide

“Lean portals are unburdened by the bulk and legacy of comprehensive suites. Where they may lack accommodation for integration with legacy systems and some add-on components, they often get customers to their desired value more quickly than portal products from larger, more-established providers.”


Celent report: 'Stand-Alone Insurance Portal Solutions'

This report provides a detailed snapshot of the various vendors in this space. It will be useful to familiarize staff on the range of functions available, and to build a short list of suppliers during vendor selections.


Leading Lean User Experience Platform vendor in Who's Who in the Emerging UXP Market

“Backbase has established a solid niche in the financial services vertical industry, with its portal-less portal, which is particularly strong in the banking industry, and it is now moving toward the UXP market. Backbase considers itself to be a “lean UXP,” due to its ease of deployment and development.”


Real Story Group Evaluates Backbase Portal 5.3

“Backbase offers a lightweight portal offering that encourages client-side development and simple integration mechanisms. It is one of the few products in the market that is purely widget based. This, coupled with its strong client framework, makes it quite suitable for building applications that have richer client functionality compared to other products.”


Forrester's Next-Generation Digital Financial Services Report

“Rising customer expectations and an increasingly dynamic retail financial services market are making many financial firms’ websites seem increasingly outdated. While most eBusiness executives want to provide compelling digital experiences, most financial services firms’ online services don’t take advantage of the full potential of online and mobile technologies today.”