Touch Bank is a digital-first retail banking platform founded by OTP Group, the leading financial institution and banking service provider in Eastern Europe.Launched in 2014 as a pilot in Russia, Touch Bank challenged the traditional banking landscape by building an all-digital mobile-first retail bank with its own operations, financial, legal and IT infrastructure.
says Andrei Kozliar, CEO Touch Bank.
“When we met Backbase, I was really impressed by the company’s vision. This vision was very similar to what we wanted to provide for our customer – what kind of CRM; what kind of communication; what kind of management of the digital platform it can offer to the customer.” says Antonio Fratta Pasini, Head of CRM and Omnichannel Banking at CheBanca!.
Download the customer case study to find out why the most innovative bank in Italy has selected Backbase to deliver their new omni-channel digital banking experience.