Business in control:
Backbase offers unique business logic to empower digital business professionals to optimize the omni-channel customer experience. Backbase Experience Manager gives the digital marketing professionals at the FI a visual (what-you-see-is-what-you-get) editor to fully control the digital experience of their end-users. From editing content to adding widgets on a page, to updating the mobile app, to running digital marketing campaigns across multiple channels.
Managing content, apps, and marketing/sales campaigns in Experience Manager is as easy as using creating a slide deck; layouts and navigation can be changed at will. It’s also possible to combine content, apps, and functional widgets into engaging new experiences. All of the editing happens ‘in context’, so there is no need to go live without seeing the finished product. The drag & drop and in-context editing functions put marketing and content teams in control without the need for full-time IT support, empowering business teams and shortening time to market. Content editors and digital marketers will be able to react to market changes in the moment and capitalize on unexpected marketing opportunities that build engagement and strengthen relationships through their timely relevance.