Press Release, 21 April 2015

Sberbank launches new digital platform based on Backbase CXP

Backbase, the customer experience platform (CXP) specialist, has announced that Sberbank, the largest Russian bank, serving 110 million customers, launched their new digital platform based on Backbase CXP.

Sberbank selected Backbase to support the transformation of their digital channels. First goal was to simplify their digital presence by merging 83, stand-alone, regional sites into one single digital experience. This will significantly enhance the overall customer experience and convenience for their customers.

“The new platform makes the interaction with the site for our customers much more convenient,” says Nikita Volkov, Senior Vice President of Sberbank. “And by providing personalized offers that may interest users, we can improve the efficiency of our digital cross- and up-sell campaigns.”

The project to revamp Sberbank.com started in summer 2014 and was ready for testing in December that year. Since going live, the online results grew by 3.5, not a small number given that Sberbank ranks as the 15th largest website in Russia based on traffic.

This increase in performance is mostly due to the fact that since the introduction of Backbase CXP, the marketing and business teams at Sberbank can now control their online marketing and online sales campaigns directly, without the need for IT support, being directly in control over their own digital strategy and increasing the time-to-market of new products, services and promotions.

“It’s an exciting time for Sberbank as it transforms its online presence into something powerful, informative and accessible,” said Jouk Pleiter, CEO of Backbase. “Sberbank chose Backbase as the foundation for its new digital strategy and we couldn’t be more pleased with the outcome of this first project. It’s a large bank that does business all around the world, and their online platform will offer an enhanced experience for its local and global customers that will use digital channels more and more.”

About Sberbank

Sberbank of Russia is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank’s authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 110 million individual customers and 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with more than 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.

The Bank holds the general banking license No.1481 issued by the Bank of Russia. The official website is www.sberbank.ru.