The new features deliver strong management and optimization capabilities to content editors and digital marketers, ensuring the creation of superior mobile and digital customer experiences.
“Seamless customer experiences across multiple devices and channels are essential for all enterprises interacting with their customers, partners, and employees,” said Jouk Pleiter, CEO & Founder of Backbase. “Backbase CXP 5.5 is the leading lean customer experience platform because it delivers real control over the most important aspects of every multi-channel and digital experience by providing: strong application integration and security features, advanced web content management, powerful digital marketing tools, forms and origination, and leading UX design and management capabilities.”
Backbase CXP is renowned for its fast-time-to-market capabilities and powerful user experience. Recently Ovum named Backbase the ‘Market Leader’ for next-generation digital experiences, and Gartner has listed Backbase as one of the most visionary horizontal portal vendors for three years running.
Key improvements and new highlights in the new Backbase CXP 5.5 include:
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