Backbase, the Bank 2.0 specialist, announced today that Tinkoff Credit Systems (TCS Bank), a Russia-based consumer credit provider, has chosen its software to create a better online experience for its customers.
“We chose Backbase because we felt it will help us implement our vision of a new, integrated, online experience for our customers,” said George Chesakov, COO and Chairman of Tinkoff’s Management Board.
Backbase is providing Tinkoff with portal software that integrates its public marketing website and its private Internet banking application into a single platform, providing its customers with a seamless online experience. Tinkoff was impressed with Backbase’s modern, flexible approach and shared customer engagement vision, according to Chesakov.
Said Jouk Pleiter, Backbase CEO, “Tinkoff is an innovative and highly successful financial services provider in Russia, and we are delighted to work with them as our launching customer in the CIS region.”
Backbase’s Bank 2.0 Portal is a modern customer experience platform that helps companies to compose truly customer-centric dialogs, and enables them to combine content, data and functionality from different underlying systems within a fresher, more user-centric, presentation. It empowers financials to manage, and optimize, their online customer interactions with less IT support. This means faster time to market.
TCS Bank has taken the best practices of banks throughout the world with a mission to provide the highest standards of customer service. The Russia-based bank has leveraged technology to quickly and effectively offer new products while consistently improving existing ones. The bank is a member of the system of deposit insurance and strives to provide financial services of the highest quality. It offers its clients a financial product that is popular all over the world; a modern and easy method of payment combined with access to consumer credit. Credit cards enable people to realize their dreams and fulfill their plans more quickly and easily.
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