Press Release, 1 October 2013

Backbase welcomes David Den Bleyker as vice president of sales, Americas

Backbase, the Customer Experience Platform specialist, announced today that they have welcomed David Den Bleyker as a new addition to their team.

Den Bleyker will be fulfilling the function of Vice President of Sales, Americas, and brings with him over twenty years of experience in sales in the highly competitive world of enterprise technology. He will be leading the Americas sales team out of the New York office as they continue to increase Backbase’s footprint throughout the region.

“I’m very pleased to welcome David Den Bleyker to the team, he is a great addition and I have every confidence that he will be able to build on the excellent work the team has accomplished so far,” said Jouk Pleiter, CEO of Backbase. “We have had a large amount of success in the Americas over the last few years and we are seeing more and more interest in our product from financial institutions and other enterprises as they struggle to meet the online needs of their customers. Our technology is uniquely suited to helping them provide the kind of unbeatable digital and mobile experiences today’s customers expect them to be able to deliver across all devices, and with Den Bleyker at the helm we intend to capitalize on that.”

“Backbase has created an incredibly innovative and timely customer experience portal solution and I’m happy to be part of such a dedicated and passionate team,” said David Den Bleyker on his hiring. “I’m looking forward to representing this fantastic product and guiding the team to drastically increase the amount of exposure and continue drive the business forward in the Americas. Backbase is clearly well on its way to succeeding in a very competitive arena; it’s a very exciting time to come onboard.”

David Den Bleyker was previously Director of Enterprise Sales at Limelight Networks, Northeast Regional Sales Director at Skyway Software, Account Director Manager at CA, and Account Manager at IBM. He began his current role at Backbase in June of 2013.