Press Release, 23 November 2011

Strategist and author Roger Peverelli joins Backbase advisory board

Peverelli is a partner at VODW, a leading, international, strategy consulting firm based in the Netherlands. He is an expert in customer-focused strategy and customer-centric change in financial services. Backbase will benefit from Peverelli’s deep financial consumer insights and extensive global experience, which will help advance its Engagement Banking strategy.

Roger Peverelli, strategy consultant and author of the book, ‘Reinventing Financial Services: What Consumers Expect from Future Banks and Insurers’, is joining Backbase’s Advisory Board.

Peverelli is a partner at VODW, a leading, international, strategy consulting firm based in the Netherlands. He is an expert in customer-focused strategy and customer-centric change in financial services. Backbase will benefit from Perverelli’s deep financial consumer insights and extensive global experience.

Said Peverelli of the appointment: “I’m pleased to be able to share some of the experience I have gained in investigating and working with the financial services industry over the last few decades. Backbase is one of the few companies today addressing the needs of the consumer in this radically changing banking and technological environment.”

Backbase CEO Jouk Pleiter said: “We are thrilled to have Roger on board in an advisory role. His experience and knowledge about financial services and the future of the industry give us viewpoints with which we can work to make our products and services even better.”

Peverelli has extensive experience as an advisor to a number of blue chip financial services companies across the globe and has advised in every area of the financial services industry. Peverelli recently published the book ‘Reinventing Financial Services: What Consumers Expect from Future Banks and Insurers’ and during his career has published several articles involving financial services strategy and innovation. He is a regular invitee to conferences, business schools and boardroom sessions.