ABN AMRO
Private Banking

Creating a consistent user experience for private banking clients in different countries.

ABN AMRO Private Banking is a leading private bank with a focus on Northwest Europe. It has in-depth knowledge of wealth management and offers a broad array of products and services. The bank operates under strong local brands such as ABN AMRO MeesPierson in the Netherlands, Neuflize OBC in France and Bethmann Bank in Germany. Serving more than 100,000 clients through 53 domestic and international branches in seven markets worldwide, ABN AMRO Private Banking holds the number one market position in the Netherlands, ranks third in the eurozone and seventh in Europe.

ABN AMRO Private Banking wanted to improve consistency across different regions, such as Germany and France. Having multiple front-ends in several regions doesn’t make for a high-quality, consistent user experience, so the bank decided to combine all front-ends into one platform.  Building a front-end with Backbase products is relatively easy; the challenge comes in building end-to- end connections with different countries.

“We thought, we need to close the gap by creating an e-banking proposition. The idea was to make one front-end that would be applicable to all countries.”

says Eline Fransen, Lead PB Portal teams – Domain Channels Online & Mobile IT International at ABN AMRO Bank N.V.

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