The Backbase platform has a flexible and modular architecture that gives life and non-life insurance providers full control of their digital transformation. The platform acts a hub – that unifies new digital initiatives and your existing landscape. It operates at the intersection of people, process, data, and devices and provides insurers a single platform to create and optimize enhanced customer experience through both self-directed and assisted channels.
The Backbase Insurance solution offers an holistic approach to digitization that makes it possible to unify the data acquired from any channel – a customer via mobile, an agent via desktop, a call center screen, a personalized medical device, and other data sources – through one hub, the “anchor,” that orchestrates the digital experience across all touch points. By approaching business activities holistically across people, process, technologies and devices, insurers will be one step closer to a model that is extendable, re-usable and customizable. Contrary to what may seem possible, digitizing your business — your whole business – is possible, and can be achieved quickly.
Through omni-channel customer journey orchestration, including seamless handover between channels and devices, customer information is made available on all touch points. With its strong focus on user experience (UX) design, Backbase gives you the flexibility to create on-demand apps based on the unique needs of each customer, that will drive your competitive differentiation.