Backbase Blog archive for: customer experience

How to think customer-first

  • Cristina Danila
  • October 2, 2017

In today’s modern marketplace, few companies will succeed without putting the desires of their customers above all else. In a world that’s increasingly digital-led and multi-touchpoint, this means experience is everything. A frictionless interface is essential, easy onboarding is critical ... Read more

Backbase is Going on Tour!

  • Cristina Danila
  • September 8, 2014

Over the next few months Backbase will be presenting our new digital banking solution, Backbase Engage, at six events across the United States. Starting with Finovate Fall in New York at the end of September, Backbase will be presenting at ... Read more