Backbase Blog archive for: Forrester

Banks: Don’t Be Good Enough; Be SUPER

  • Cristina Danila
  • November 11, 2011

For the majority of financials, the current digital channel is simply not good enough. This, according to Forrester Research VP and principle analyst, Brad Strothkamp. What’s more, banks should be striving for the very best experience for their customers not ... Read more