Backbase Blog archive for: outside-In

Leverage Legacy – Don’t Put Lipstick on a Pig

  • Jouk Pleiter
  • March 27, 2012

In a recent Banking Technology article, the president of Oracle, Mark Hurd, relayed an anecdote about a large banking customer that required 9,000 applications to keep its business running. I imagine uncomfortable chuckles of recognition followed among the bankers and ... Read more

The Power Shift

  • Jouk Pleiter
  • February 17, 2012

Thinking Outside-In - Insights from Backbase CEO Jouk Pleiter I spend a lot of time at Backbase asking this question: Why is it so difficult for financials to truly engage with their customers? In doing so, I’ve come to a couple of ... Read more

Social Media is the Ultimate Outside-In Tool

  • Jenny Maat
  • January 20, 2012

Social media has been the topic of many a marketing website, blog and industry report. You see social media nearly everywhere you turn, and yet, the number of companies [especially financial] who are able to truly access its potential, "make ... Read more