Webinar March 28, 2013

The Trends Shaping Tomorrow's Bank

What does the future hold for banks and financials?

Get insights into the trends shaping tomorrow’s bank as Jouk Pleiter and Jelmer de Jong debate what the future holds for financials.

In our upcoming webinar Backbase’s CEO Jouk Pleiter and Global head of marketing Jelmer de Jong will discuss the key trends that will design the next bank, including: The strong focus on on user experience and design, multi-channel strategy and digital marketing. Jouk and Jelmer will also touch on the challenges banks are facing, how to overcome them and how to use new technologies to their full advantage.

We will discuss:

  • Mobile first, customer first?
  • How to streamline omni-channel customer journeys.Using online channel optimization and improve online sales.
  • Making it personal with targeting: Contextual, CRM integration, behavior tracking.