Introducing Vimal Sethi: Backbase's new global VP of Partnerships

A proven leader with strategic partnerships

As the former Managing Director at Accenture, Sethi was pivotal in launching Avanade, a significant joint venture between Accenture and Microsoft in the Middle East. His ability to drive strategic partnerships will undoubtedly be an asset to Backbase. Additionally, Sethi has held leadership positions with renowned software companies like Visio, Microsoft, and Sitecore, contributing to his multifaceted expertise.

A focus on customer experience

Throughout his career, Sethi has focused relentlessly on enhancing the customer experience, particularly in the Financial Services sector. With his international work experience spanning across the Nordics, UK, USA, and the Middle East & Africa, Sethi's deep understanding of different markets will certainly contribute to expanding Backbase's global footprint.

A track record of Success

Sethi's dedication and prowess have earned him numerous accolades, including Retail Bank of the Year, Microsoft Partner of the Year, and Best Digital Team. These achievements are a testament to his exceptional leadership skills and unwavering commitment to driving results.

A catalyst for growth

Jouk Pleiter, Backbase Founder and CEO, expressed his excitement about Sethi's appointment, emphasizing his proven leadership abilities and deep enterprise selling and partnership experience. As the Vice President of Backbase, Sethi will lead the charge in continuing the company's growth through strategic partnerships, which have already propelled Backbase to exceed €200 million in revenue and secure a spot on the prestigious 2022 CB Insights' Fintech 250 list.

A vision for the future

Sethi shared his enthusiasm for joining Backbase, stating his eagerness to contribute his insights and experience to further the company's vision for re-architecting banking around customer needs. Impressed by Backbase's core values of unity and entrepreneurship, Sethi is confident that they will guide the company towards a prosperous future.

A personal touch

Outside of his professional endeavors, Sethi resides in Dubai with his wife and youngest child, while his two older children pursue their studies at universities in London. He is multilingual, fluent in Norwegian, Hindi, and English, and enjoys working out, skiing, and exploring new places.

With the appointment of Vimal Sethi as the Global VP of Partnerships, Backbase is poised to strengthen its position as a leader in Engagement Banking. Sethi's extensive experience in strategic partnerships, customer-centric approach, and track record of success make him the ideal candidate to drive Backbase's global expansion and unlock new opportunities for the company and its partners.