Banking reinvented: connect with powerhouse visionaries at ENGAGE Asia 2024

The banking landscape in Asia is undergoing a profound transformation, driven by rapidly evolving customer expectations and the accelerated adoption of digital technologies, particularly artificial intelligence (AI). Today’s digitally-savvy customers demand more than just traditional banking services; they seek personalized, seamless, and efficient experiences that cater to their fast-paced, tech-driven lifestyles. 

With Vietnam setting the pace as one of the leaders in digital banking transformation over the past 4 years, the entire region is barrelling toward a customer-centric future that will challenge banks to drive both technological and business improvements in banking. Vietnamese banking regulators are already fostering an environment conducive to innovation and modernization, with progressive policies and frameworks that have not only supported the growth of digital banking but also set a benchmark for regulatory bodies across the region.

The urgency for banking reinvention has never been greater as Banking 4.0 marks a shift towards customer-centricity. In this era, the focus is on reimagining digital and omnichannel banking to revolve entirely around customer needs, ensuring seamless, personalized experiences at every touchpoint.

Innovation and simplicity are no longer just desirable—they are essential. Today’s customers expect frictionless and user-friendly banking experiences. To remain competitive and become the preferred choice, banks must transform their front-end services while efficiently managing backend complexities. However, many institutions face significant challenges in modernizing their technological ecosystems, burdened by outdated, monolithic systems.

At ENGAGE Asia 2024, leading banks from across Asia–such as EastWest Bank, HDFC Bank, Techcombank, and OCB–will convene to share their success stories in digital transformation efforts that successfully reinvent banking. These banks have shown that by simplifying operations and re-centering their strategies around the customer, they can achieve remarkable growth and operational excellence. Their bold reinvention journeys and commitment to placing composable banking at the core of their strategies serve as powerful examples. Backbase’s newly launched Center of Excellence (CoE) will further accelerate this transformation by enabling AI-driven innovations, fostering automation, real-time insights, and enhanced digital engagement—key areas of focus at the upcoming ENGAGE Asia 2024.

At the annual flagship conference organized by Backbase, banking leaders will have the opportunity to delve into these success stories, explore transformative themes, and gain invaluable insights to lead the next wave of innovation in the industry.

The inaugural ENGAGE Asia 2023 in Bangkok set a new benchmark for banking transformation in the region, offering valuable insights and practical strategies for digital innovation. The event featured success stories from leading banks that tackled real-world challenges, which banking leaders found pivotal in planning their 2024 banking transformations. Over 100 delegates in attendance gained valuable knowledge on achieving digital breakthroughs, omnichannel excellence, and customer engagement, with in-depth discussions on advancing financial inclusion, developing top-rated banking apps, and breaking free from legacy constraints. 

With dedicated time for intimate advisory sessions from innovation subject matter experts, delegates also enjoyed direct access to experts from McKinsey, PwC, and Asia’s leading banks. This culminates to a melting pot of regional learnings, where actionable product innovations were showcased, giving banking leaders the solutions they need to modernize their customer journeys and accelerate digital transformation.

ENGAGE Asia 2024 levels up this year to bring together thought leaders, visionaries, and banking innovators to explore strategies for reinventing banking to captivate the digital generation. Key discussions will focus on achieving tangible returns, such as improved Return on Equity (ROE) and accelerated digital transformation, while simplifying complex processes to boost customer engagement and ensuring meaningful, effective interactions.

Highlights of the event include sessions on unifying banking strategies across multiple segments and leveraging AI-powered solutions to enhance Customer Lifetime Value (CLV). Delegates will have the opportunity to hear success stories and insights from 10 leading banks sharing their continued breakthroughs and progress in their banking transformation and engagement banking journeys.

Backbase’s leadership team, including the CEO, CPO, CTO, and Product Directors, will unveil the latest technological innovations and share global insights, with a special focus on AI and the new Center of Excellence in Ho Chi Minh City. The event promises practical knowledge on streamlining operations, integrating systems, and overcoming legacy constraints to stay agile in a rapidly changing environment.

With just two weeks to go, ENGAGE Asia 2024 is set to be the premier event for visionary banking leaders across the region.

Highlights include:

• Success stories from leading banks like HDFC Bank, EastWest Bank, OCB and Techcombank, showcasing their achievements in digital transformation and engagement banking.

• CXO Asia panels featuring top executives from Chinabank, Vietinbank, Bank Sinarmas, and more will discuss strategies for overcoming legacy challenges, accelerating growth, and driving digital innovation.

• Tech innovation keynotes that focus on measuring AI’s contributions to business outcomes and explore the latest in AI-powered solutions that enhance customer lifetime value.

• Celebrate excellence with the Customer Engagement Awards 2024, recognizing banks that lead in delivering exceptional customer experiences.

• Quantifying digital transformation sessions with a focus on the latest trends and strategies for boosting customer engagement in the digital age.

• Banking Innovators panel and learn cutting-edge strategies for growth, operational efficiency, and innovation.

Advisory insights from McKinsey's advisory keynote on future-proofing your banking strategies and staying agile in a fast-paced market.

From accelerating digital transformation and enhancing customer engagement to navigating regulatory landscapes and overcoming legacy technology constraints, our sessions featuring over 15 distinguished speakers are designed to provide actionable and meaningful solutions that can be implemented right away.

Plus, enjoy the unique cultural and culinary delights of Ho Chi Minh City, combining business with leisure for a memorable end to this exciting two-day event!

Register for ENGAGE Asia 2024 now to secure your spot, set up meetings, and reshape your digital transformation in 2024 and beyond.