How it works
Meaningful interactions that get results
Backbase Digital Engage is a powerful tool that helps marketing teams plan and execute in-app targeted campaigns that resonate, leading to higher cross- and upsells for your bank.
Right place, right time
Send messages that connect and perform
Reach customers in the right place at the right time, using push notifications, in-app messages, nudges, emails, or SMS.
Digital Engage can leverage all the communications channels available within your Backbase-powered apps with no additional development.
Personalized banking
Achieve customer engagement at scale
Deliver hyper-personalized advice, product offerings, and suggested actions to users, directly within their apps.
By using relevant account and transaction data, your teams can craft the right offers to the right target segments, achieving higher ROI.
Ready to go
Use pre-built campaign templates or start one from scratch
Your marketing teams should spend their time engaging with users, not figuring out one more complex tool.
Backbase Digital Engage comes with ready-to-go, banking-specific campaign templates that your team can immediately adopt and customize.
Collaborate with ease
Get the right tools to make teamwork happen
Improve collaboration, productivity, and visibility across teams with comments and review & approval workflows for different team roles.
Backbase Digital Engage comes with powerful collaboration and orchestration features, including entitlements and auditing trails.
Analyze and optimize
Data-driven decisions that define your next interactions
Measuring the success of a campaign is essential for your marketing teams to learn and optimize.
With Backbase Digital Engage, teams can measure engagement reach, as well as user sentiment and metrics across channels, and then easily share the data with others.
