Start off ENGAGE strong with a welcome reception and dinner at The Monkey Bar, offering impressive views of the Museum of the Future and Zabeel Park. Relax on the terrace and soak in the lively atmosphere as you connect with fellow attendees.

Welcome to the venue and allow time for you to get settled in.

A short session to welcome you to this day's event, as well as explain the agenda and topics.

Banks need to continuously modernize their legacy tech to increase revenue and maximize profitability. However, traditional strategies often fall short of a holistic approach to maximizing customer lifetime value, optimizing TCO, and boosting employee productivity. Join this session to learn how Engagement Banking streamlines end-to-end customer servicing processes and enhances cross- and up-sell strategies.

Discover how to increase customer retention, improve loyalty, reduce servicing costs, and deliver high-quality user experiences.

TBA

A short coffee break and a chance to network.

Adopting a customer-first approach is a complex challenge for any bank. From acquiring and activating new customers to deepening relationships and growing share of wallet, banks must elevate their strategies to stay competitive. Join this session to learn how Backbase's composable banking fabric enables the seamless integration of digital channels, supercharges customer journeys, boosts employee productivity through streamlined workspaces, and unifies data from different systems to provide a comprehensive customer view, driving stronger engagement.

TBA

Enjoy a catered lunch in our dedicated lunch area. An excellent opportunity to network, reply to a few messages, and join the lively discussion around the previous keynote sessions.

Are you confident your customers are fully benefiting from your bank’s offerings? Imagine breaking down silos and leveraging customer data — like spending behavior and credit scores — to deliver personalized product recommendations across banking channels. Achieve the flexibility to seamlessly orchestrate any process or workflow across your banking channels and customer journeys. Join us to discover how we enhance the Engagement Banking Platform with process orchestration and AI capabilities, driving substantial customer value and engagement.

TBA

A great chance to meet other banking leaders from across Europe, answer a few emails, and gear up for the rest of the afternoon's keynotes.

Integration is the top challenge in banking due to the continuous modernization of tech stacks and core systems. Join this session to discover how banks can overcome these challenges and their siloed systems with a plug-and-play architecture for instant integrations. Learn how you can achieve a unified data layer and create a powerful AI-engine

TBA

End off the first day of ENGAGE with closing remarks from Jouk Pleiter.

End off the first day of ENGAGE with a bang. Enjoy a flavorful evening at Ninive, where modern dishes are inspired by the rich culinary traditions of Morocco, Iran, Iraq, and Turkey. With breathtaking views of Dubai’s iconic skyscrapers, this dining experience promises to be a memorable highlight of your time at ENGAGE.

Welcome to the venue, and allow time for you to get settled in.

A short session to welcome you to this day's event, as well as explain the agenda and topics.

With the rapid evolution in retail banking, the next challenge for banks is going beyond traditional digital channels and embracing their customers’ entire lives and ecosystem. Join this session to discover how Backbase's composable platform enables tailored experiences based on each customers' unique lifestyle, providing them with the right offers at each stage of their journey.

Millennials and Gen Z are poised to inherit the financial landscape of the near future. But how can wealth managers and private banks meet their expectations for digital experiences while also growing share of wallet with their existing customer base who values relationship manager interactions? Join this session to learn how Backbase can help you achieve the right blend of digital and human to offer personalized advice at scale, and meet the needs of all customer segments.

A short break for coffee and discussion.

Business banking customers value personal interactions, but they also demand personalized digital options for engaging with their bank. Join this session to learn how you can offer segment-based digital banking services for sole proprietors, small and medium businesses (SMBs), and commercial & corporate clients while ensuring consistent, easy-to-maintain experiences, with the right mix of human and digital interactions.

Discover how to seamlessly integrate systems and applications across their entire lifecycle with a unified solution. This session will explore leveraging robust connectivity for both in-house and third-party systems to enhance financial operations. Learn how unifying all your underlying APIs with a single data model that uses BIAN standards can streamline your bank’s enterprise architecture, transforming your landscape to efficiently manage valuable partnerships, while reducing risks.

Jouk, Backbase Founder & CEO, will close off this year's ENGAGE with closing remarks for the end of day 2.

Enjoy a catered lunch and connect with the other attendees.