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🛫 ENGAGE Dubai is coming this November 19-21.Save your spot here.
Middle East & Africain-person

ENGAGE Dubai 2024

Get ready for Banking Reinvented
November 19-21 at 25hours Hotel Dubai One Central

In a world where customers demand more, banks must lead with innovation. At ENGAGE Dubai, we’ll dive deep into AI-powered banking, progressive modernization, and next-gen customer experiences.

Discover breakthrough strategies, success stories, and innovations that will help your institution stay ahead and redefine customer engagement. Register now to secure your spot in Dubai this November. 

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Level up your bank with us

Gain insights from top banks

Unlock strategies to boost customer retention, enhance loyalty, and deliver exceptional experiences. Explore success stories from top banks leading digital transformation and setting new industry standards.

Explore breakthroughs

Explore the latest innovations on the Backbase platform, discover how progressive modernization can make your bank future-ready, and stay ahead with cutting-edge advancements in Retail, Business, and Wealth Management.

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Meet the speakers

Brilliant minds, thought-provoking sessions, and practical lessons for banking innovators like you.

More updates

Official media partner

MEA Finance joins ENGAGE Dubai 2024 as the official media partner, delivering exclusive content and insights to keep you connected with the latest in banking innovation and transformation from across the Middle East and Africa.

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Agenda

Here is a sneak peak of the ENGAGE agenda. More details will be added as we get closer to the event but you can expect a schedule full of insightful content, as always!

19 November 2024

18:00 - 22:00

Welcome reception and dinner

Start off ENGAGE strong with a welcome reception and dinner at The Monkey Bar, offering impressive views of the Museum of the Future and Zabeel Park. Relax on the terrace and soak in the lively atmosphere as you connect with fellow attendees.

20 November 2024

08:30 - 09:15

Welcome & networking

Welcome to the venue and allow time for you to get settled in.

09:15 - 09:30

Introduction

A short session to welcome you to this day's event, as well as explain the agenda and topics.

09:30 - 10:00

Banking reinvented

Banks need to continuously modernize their legacy tech to increase revenue and maximize profitability. However, traditional strategies often fall short of a holistic approach to maximizing customer lifetime value, optimizing TCO, and boosting employee productivity. Join this session to learn how Engagement Banking streamlines end-to-end customer servicing processes and enhances cross- and up-sell strategies.

Discover how to increase customer retention, improve loyalty, reduce servicing costs, and deliver high-quality user experiences.

10:00 - 10:20

Regional keynote

Digital Transformation:

  • The rise of digital banking and mobile payments

Financial Inclusion:

  • Expanding access to financial services for underserved populations

  • Innovative solutions for microfinance and SME lending

Customer Experience:

  • Personalized banking experiences and customer-centric strategies

  • The importance of data analytics and customer insights

AI-Powered Personalization:

  • Tailored financial products and services based on individual needs and preferences

  • Enhanced customer experiences through AI-driven chatbots and virtual assistants

Regulatory Landscape:

  • The evolving regulatory environment and its impact on innovation

  • Balancing innovation with regulatory compliance

10:20 - 10:40

Coffee break

A short coffee break and a chance to network.

10:40 - 11:10

Acquire, engage, & delight: Building primary banking relationships

Adopting a customer-first approach is a complex challenge for any bank. From acquiring and activating new customers to deepening relationships and growing share of wallet, banks must elevate their strategies to stay competitive. Join this session to learn how Backbase's composable banking fabric enables the seamless integration of digital channels, supercharges customer journeys, boosts employee productivity through streamlined workspaces, and unifies data from different systems to provide a comprehensive customer view, driving stronger engagement.

11:10 - 11:55

Panel: Women driving the fintech revolution

This panel will highlight the contributions of women to the fintech industry and the challenges they face in achieving gender equality. It will feature successful women leaders in fintech who will share their experiences and insights on breaking down barriers and driving innovation. The panel will discuss strategies for fostering diversity and inclusion in the fintech sector and the benefits of having a more balanced workforce.

12:00 - 13:30

Lunch

Enjoy a catered lunch in our dedicated lunch area. An excellent opportunity to network, reply to a few messages, and join the lively discussion around the previous keynote sessions.

13:30 - 14:00

Enhance customer value through AI and automation

Are you confident your customers are fully benefiting from your bank’s offerings? Imagine breaking down silos and leveraging customer data — like spending behavior and credit scores — to deliver personalized product recommendations across banking channels. Achieve the flexibility to seamlessly orchestrate any process or workflow across your banking channels and customer journeys. Join us to discover how we enhance the Engagement Banking Platform with process orchestration and AI capabilities, driving substantial customer value and engagement.

14:00 - 14:30

Panel: Beyond the hype: real-world applications of AI in banking

In a world where AI promises endless possibilities, this panel goes beyond the hype to showcase real-world applications that banks can leverage to drive genuine customer engagement and retention. From integrating AI to streamline customer journeys to harnessing data for personalization at scale, this session will spotlight practical ways banks are successfully enhancing customer experiences through AI. Our panelists will address the challenges of data management, privacy, and the evolving regulatory landscape, sharing insights on how banks can maintain trust and meet rising customer expectations.

14:30 - 14:50

Networking break

A great chance to meet other banking leaders from across Europe, answer a few emails, and gear up for the rest of the afternoon's keynotes.

14:50 - 15:20

Fireside chat: The future of SME banking: innovation, inclusion, and impact

Join us as we explore the cutting-edge strategies and technologies that are reshaping the landscape of SME banking. Our expert panelists will delve into the critical issues and opportunities that will drive the future of this dynamic sector. From accelerating growth through innovative financing solutions to navigating the complexities of cross-border trade and compliance, this panel will provide invaluable insights for SMEs, banks, and fintechs alike.

15:20 - 15:50

Transform banking with unified integrations and data connectivity

Integration is the top challenge in banking due to the continuous modernization of tech stacks and core systems. Join this session to discover how banks can overcome these challenges and their siloed systems with a plug-and-play architecture for instant integrations. Learn how you can achieve a unified data layer and create a powerful AI-engine

15:50 - 16:35

Panel: Disrupting the disruptors: how banks are taking on fintech

As digital-only banks and fintech disruptors expand across the Middle East and Africa, traditional banks are presented with both challenges and opportunities. This panel delves into how neobanks are reshaping the banking landscape with customer-first experiences and operational agility, pushing incumbents to evolve. Panelists will discuss strategies for staying competitive, from forging partnerships with fintechs to capitalizing on brand trust. We’ll also address the regulatory landscape and how it shapes both challenges and pathways forward for digital banking growth in MEA.

Closing

16:35 - 17:00

18:00 - 21:00

Evening experience

End off the first day of ENGAGE with a bang. Enjoy a flavorful evening at Ninive, where modern dishes are inspired by the rich culinary traditions of Morocco, Iran, Iraq, and Turkey. With breathtaking views of Dubai’s iconic skyscrapers, this dining experience promises to be a memorable highlight of your time at ENGAGE.

21 November 2024

08:30 - 09:15

Welcome & networking

Welcome to the venue, and allow time for you to get settled in.

09:15 - 09:30

Introduction

A short session to welcome you to this day's event, as well as explain the agenda and topics.

09:30 - 10:00

The next generation of retail banking: from one size fits all to tailored value propositions

With the rapid evolution in retail banking, the next challenge for banks is going beyond traditional digital channels and embracing their customers’ entire lives and ecosystem. Join this session to discover how Backbase's composable platform enables tailored experiences based on each customers' unique lifestyle, providing them with the right offers at each stage of their journey.

10:00 - 10:30

Balancing digital and human touch: strategies for wealth managers & private banks to engage traditional clients, Millennials and Gen Z

Millennials and Gen Z are poised to inherit the financial landscape of the near future. But how can wealth managers and private banks meet their expectations for digital experiences while also growing share of wallet with their existing customer base who values relationship manager interactions? Join this session to learn how Backbase can help you achieve the right blend of digital and human to offer personalized advice at scale, and meet the needs of all customer segments.

10:30 - 10:45

Coffee break

A short break for coffee and discussion.

10:45 - 11:30

Segment-based business banking: meeting the demands of all business customers

Business banking customers value personal interactions, but they also demand personalized digital options for engaging with their bank. Join this session to learn how you can offer segment-based digital banking services for sole proprietors, small and medium businesses (SMBs), and commercial & corporate clients while ensuring consistent, easy-to-maintain experiences, with the right mix of human and digital interactions.

11:30 - 12:00

Democratising Integrations: Interoperability strategies for modern banking partnerships

Discover how to seamlessly integrate systems and applications across their entire lifecycle with a unified solution. This session will explore leveraging robust connectivity for both in-house and third-party systems to enhance financial operations. Learn how unifying all your underlying APIs with a single data model that uses BIAN standards can streamline your bank’s enterprise architecture, transforming your landscape to efficiently manage valuable partnerships, while reducing risks.

12:00 - 12:25

Closing remarks

Jouk, Backbase Founder & CEO, will close off this year's ENGAGE with closing remarks for the end of day 2.

12:25 - 13:30

Lunch and networking

Enjoy a catered lunch and connect with the other attendees.

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