Strategy Snapshot: Unlocking growth mode for CFIs in 2025

Community banks and credit unions stand at a critical juncture. To stay competitive in an AI-driven, digitally savvy market, CFIs must modernize - but without sacrificing the trust and personalized service that set them apart. 

In this strategy snapshot, Backbase explores how community financial institutions can unlock new growth by embracing practical, phased modernization. With insights drawn from industry analysis and executive perspectives, the paper lays out how CFIs can boost ROI, improve digital experiences, and stay ahead of shifting customer expectations. 

Uncover the strategies reshaping growth for U.S. community banks:

• 47% of CFIs say AI will be the most impactful technology in their future operations
• 70% of new checking accounts are now opened via digital channels
• 1 in 5 community banks are actively exploring fintech partnerships to close the innovation gap