Conceptualizing an advanced & relevant SME app

People-first neobanks like Starling and Tide are taking off, winning over SME clients with mobile banking apps that seamlessly support their business. Now that the bar is raised, traditional banks who want to stay relevant need to act fast, and develop a client-focussed app that meets and exceeds the expectations of business owners.

The framework

Created by Backbase in collaboration with Efma, this framework teaches traditional banks how in just 9 steps they can conceptualize a relevant SME banking app.