The next generation of retail banking: drive growth by building relationships at scale
The rapid digitization of banking services has offered unmatched convenience — but at a cost to customer loyalty. In a landscape where banking apps look increasingly similar, differentiation and personalized engagement are critical.
This whitepaper reveals how banks can successfully shift from transactional interactions to building meaningful relationships at scale. Discover how banks can leverage advanced customer segmentation, AI-powered solutions, and personalized digital experiences to reclaim customer loyalty and drive long-term growth.
Download your copy to discover:
How to transform customer interactions from merely transactional to deeply personalized
Real-world examples of banks effectively implementing segmentation and personalization
A four-step customer lifecycle approach: Acquire, Activate, Expand, Retain
Episode 34 of Banking Reinvented explores the changing landscape of retail banking and how banks can secure long-term profitability.
Host Tim Rutten and Backbase Founder/CEO Jouk Pleiter are joined by special guest Max Flötotto, Senior Partner at McKinsey & Company, who is co-leading the firm's Retail and SME Banking work globally. Together, they examine the current state of retail banking, discussing “fake growth,” rising competition, and the potential of AI to transform banking operations.
Tune in to gain insights into the strategies of leading banks and learn why those investing in personalization and AI are set to win over their customers.
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