State of European Banking 2025 - what’s next for traditional banks?

Discover what 6,303 banking customers across 13 European countries expect from their financial institutions.

This consumer survey report provides exclusive insights into the shifting digital banking and investing preferences across Europe, revealing key trends that will shape the future of financial services.

Learn why consumers are switching providers
What drives digital banking satisfaction
How traditional banks compare to digital native challengers
Gain insights into how to can stay competitive in a rapidly evolving market

Download the report

Key takeaways

from the consumer survey report

Digital dissatisfaction is fueling churn

with consumers switching banks due to poor digital experiences

Investing habits are shifting

many consumers are already investing or planning to invest, with digital-first platforms gaining traction

Personalization is key

for consumers wanting better digital services, including AI-driven recommendations

Traditional banks still lead

but with neobanks steadily gaining ground, it’s not a question of “if” but “when” they will be overtaken.