Unlocking growth mode: the next frontier in digital transformation
- 31 mins
Episode 43 of “Banking Reinvented” is all about tapping into “growth mode,” a hot topic in the industry and one that will become increasingly important in the years to come.
In this episode, host Tim Rutten is once again joined by Backbase Founder & CEO Jouk Pleiter as they sit down to discuss strategies for efficient growth that’s not tied to costly customer acquisition. Together, they explore how this all comes down to traditional banks making the most of what they already have — solid reputations, a high degree of brand loyalty, and deep pools of existing customers.
Tune in to find out how banks can activate their install bases with superior, omnichannel digital experiences that allow them to drive sales, boost engagement, reduce servicing costs, and more.
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Host
Tim Rutten
Chief Marketing Officer, Backbase
Guest
Jouk Pleiter
Founder & CEO, Backbase