Alliant creates a smarter and more engaging member experience
Alliant Credit Union, the largest branchless, digital-only credit union in the U.S., is committed to redefining digital banking. With $20 billion in assets and over 900,000 members, Alliant continuously innovates to provide seamless, industry-leading financial experiences that meet members’ needs anytime, anywhere.
- Business segmentRetail banking
- JourneysDaily banking, Managed hosting
- HQChicago, United States
- Size$20bn in total assets
Goals & challenges
Alliant is dedicated to delivering best-in-class digital banking but needed a scalable, future-ready platform to enhance personalization, streamline operations, and drive member engagement. As a fully digital credit union, ensuring hyper-personalized financial journeys and maintaining operational efficiency were key priorities.
Solution
By partnering with Backbase, Alliant is enhancing its digital member experience with hyper-personalization, customized financial journeys, and increased efficiency. The Engagement Banking Platform empowers Alliant to deliver seamless, value-driven banking while reinforcing its position as the go-to credit union for digital-only banking.
Alliant is unlike any other financial institution; we are obsessed with our members’ experiences and delivering them value while providing the best digital banking experience to meet their needs wherever they are. Alliant is pleased to announce our partnership with Backbase as we continue to focus on providing our members with the industry-leading features and capabilities they need to bank, plan and save easily.
David Benavides, Head of Digital, Design, & Member Experience of Alliant Credit Union
