Unifying customer and employee experiences with two streamlined apps

BRD had all the ingredients of a major player but struggled with legacy infrastructure, fragmented architecture, and an outdated institutional culture. To attain market differentiation, the bank chose a disruptive approach: completely re-architecting its front and back-end processes around the customer.

With the help of Backbase, BRD created an extremely well-received web and mobile retail app, plus an influential employee portal.

This allowed them to:

• Achieve a high digital adoption rate
• Accelerate their release cycle
• Increase employee productivity and satisfaction
• Create new opportunities for upsell and cross-sell