Press Release, 19 March 2013

Backbase announces latest version of Backbase Portal

Backbase, provider of the world’s leading lean portal, today announced Backbase Portal 5.4, an elegant and simple to use solution to manage and optimise your online platforms, increase online business performance and make customers love your web and mobile services.

New capabilities in Backbase Portal 5.4 include enhanced Digital Marketing capabilities as contextual targeting and segmentation (including integration to existing CRM systems and the use of social profiles), improved web content management capabilities (master pages, versioning, publication workflows, audit trails and compliancy) and include enhanced services for building mobile applications (both responsive portals as hybrid applications).

“Backbase Portal 5.4 is a significant step forward for Backbase and for our customers,” said Jouk Pleiter, CEO & Co-Founder of Backbase. “The latest release of Backbase Portal shows our commitment to push innovation in the areas of: mobile first, optimizing web experiences and enabling digital relationship marketing.”

People interested in Backbase Portal can find more information via the recently launched online community: My Backbase – https://my.backbase.com. My Backbase provides direct access to a growing number of Backbase experts, knowledge (documentation, how-to’s, wiki’s and blogs), training courses, extensions and apps.