Press Release, 11 October 2011

Backbase optimizes Univé’s online forms

Backbase, the Bank 2.0 portal specialist, announced today that one of the largest insurance cooperatives in the Netherlands, Univé, has chosen Backbase software to optimize its online forms process for sales and customer self-service.

Backbase, the Bank 2.0 portal specialist, announced today that one of the largest insurance cooperatives in the Netherlands, Univé, has chosen Backbase software to optimize its online forms process for sales and customer self-service.

“We were impressed by the power of Backbase’s standard out-of-the-box product, its user-friendliness, and its ability to help us update and optimize our online experience in a very short time,” said Wopke van der Zee, Head of Internet and online customer experience for Univé.

Univé is using Backbase Forms software to help sell insurance solutions and additional online self-service options to its customers. In choosing Backbase, Univé was impressed with its technical knowledge and ability to translate difficult industry language into concrete results that work for the customer.

Jouk Pleiter, Backbase CEO said, “Univé is a large and respected Dutch insurance provider and we are pleased that they chose us to help them better communicate with their customers. We have been delighted to work with them.”

The Backbase Forms solution provides the technology to create and edit forms, and manage the business logic and business processes behind them. Backbase Forms is an add-on component to the Backbase white-label, Bank 2.0 Portal, a modern Customer Experience Platform that helps companies to compose truly customer-centric dialogs, and enables them to combine content, data, and functionality from different underlying systems within a fresher, more user-centric, presentation. It empowers financials to manage, and optimize, their online customer interactions with less IT support. This means faster time to market.