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Backbase and Synpulse partner to accelerate banking transformation across APAC

Combining Backbase's Engagement Banking Platform with Synpulse's regional expertise to deliver customer-centric solutions
Press and Media Header Image Backbase and Synpulse EN

Singapore – 13 March 2025 –Backbase, the leader in engagement banking, today announced a strategic partnership with Synpulse, a premier financial services consulting firm, to accelerate digital transformation for banks across Asia-Pacific. This collaboration builds on its European success, partnering with major Swiss financial institutions to help APAC banks modernize customer experiences and boost operational efficiency.

A unified approach to digital transformation 

The partnership provides banks with a comprehensive transformation approach that includes strategy consulting, tailored platform solutions, and localized implementation services. By combining Backbase's Engagement Banking Platform with Synpulse's deep regional expertise, financial institutions can confidently pivot toward customer-centricity while addressing specific market needs.

This partnership strengthens our ecosystem and ensures banks have both the architecture and specialized expertise needed to accelerate their digital transformation. Synpulse's proven financial services expertise and understanding of regional markets make them an ideal partner to help banks deliver exceptional customer experiences across all touchpoints.

Riddhi Dutta, Vice President, ASEAN & South Asia at Backbase

Our combined strengths will enable banks to unlock new growth opportunities and achieve digital transformation goals more effectively. Together, we provide financial institutions with the guidance and implementation capabilities needed to execute large-scale transformations with confidence.

Yash Shah, Partner at Synpulse

A partnership for banking growth in Asia

The partnership aims to deliver three key advantages for financial institutions in APAC:

  • Enhanced business outcomes: Comprehensive consulting and platform integration services to improve customer acquisition, increase share of wallet, and reduce operational costs

  • Localized expertise: On-ground teams delivering market-specific insights, cultural fluency and technical implementation

  • Full-spectrum banking: Addressing a wide range of banking needs spanning retail, SME, and wealth management

Backbase's platform, already powering over 150 financial institutions globally, including APAC leaders such as BDO Unibank (Philippines), HDFC Bank (India), and Techcombank (Vietnam), enables banks to unify business lines and modernize around customer needs without vendor lock-in. The company plans to expand its regional footprint to Hong Kong this year. 

About Backbase

Backbase is on a mission to re-architect banking around the customer. We are the creators of the Engagement Banking Platform – a composable platform that empowers banks to accelerate their digital transformation through progressively modernizing their main customer journeys. From onboarding, to servicing, lending and investing, our platform streamlines every aspect of the customer and employee journey. Pre-integrated with leading core systems and cutting-edge fintechs, it enables institutions to unlock innovation at scale, driving instant value creation.

Industry analysts Forrester, Gartner, Celent, Omdia and IDC continuously recognize Backbase’s category leadership. Over 150 financials around the world have embraced the Backbase Engagement Banking Platform. In APAC, the customers we serve include AB Bank, Bank Muamalat, BDO Unibank, Bank of the Philippine Islands, Chinabank, EastWest Bank, HDFC Bank, JudoBank, Vietnam Maritime Commercial Joint Stock Bank (MSB), MyState Bank, Orient Commercial Joint Stock Bank (OCB), Techcombank, and TPBank.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ). With its APAC HQ in Singapore, Backbase operates across key regional markets including Australia, India, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The company also has regional hubs strategically located in the Americas, Europe, the Middle East, and Africa.

 

Press Contact
Backbase
Bharadwaj S.
[email protected]

About Synpulse

Synpulse is a global professional services company and a valued partner of leading players in the financial services and related industries. We leverage the proximity to our clients and deep domain expertise to create sustainable value using technology as a business driver. Leveraging our strong network of over 100 ecosystem partners, we accompany our clients throughout their transformation journey – from strategy and development to implementation and management. With our tech powerhouse, Synpulse8, we collaborate with our clients to co-create digital experiences with innovative technologies and proprietary methods. Synpulse is powered by the passion and commitment of its more than 1000 employees from 21 offices who come from over 30 countries. For more information:

 

Press Contact
Synpulse
Anginn May
[email protected]