Ent Credit Union taps Backbase to futureproof its digital channels
Ent Credit Union (Ent), Colorado’s leading credit union, announced today it is partnering with Backbase, the global Engagement Banking Platform provider, to deliver a modern, flexible and unified digital banking experience to its members. The collaboration will see Ent adopt the Backbase Engagement Banking platform to power its mobile and online digital banking portal for retail members, while supporting Ent’s in-house developer team’s ongoing digital transformation efforts.
Ent sought a technology partner who could help them achieve two overarching goals – which, together, enable the credit union to futureproof its tech stack and lay the groundwork for continuous digital transformation. First, Ent wanted to harmonize its member-facing digital applications on a single platform, ultimately creating a consistent, user-centric experience across channels and product lines. In addition, they wanted their own developers to be empowered to build upon the platform on an ongoing basis.
Backbase’s Engagement Banking Platform helps Ent meet these goals in a variety of ways, providing out-of-the-box functionality on a unified platform that allows Ent to get their new digital experience up and running quickly, while still creating opportunities for deep, ongoing customization. Backbase’s back-end efficiencies and integrations with third-party fintechs enable Ent’s development team to quickly roll out new products and features without disrupting the user experience, ensuring that Ent is able to anticipate and meet their members’ needs. In addition, the Engagement Banking Platform is holistic and built from scratch, avoiding the pitfalls that come from piecing together disparate technology stacks.
Improving the financial quality of life for our members is a central value for us, and in this day and age, that means providing a digital experience that allows them to quickly and clearly accomplish their goals every time they interact with us. In order to achieve this, we need to be able to move fast, innovate and be creative with our products and services while still centering on the user journey. We’re confident that our partnership with Backbase will help us stay ahead of the curve when it comes to taking care of our members.
Tanan Miles, Senior Vice President, Electronic Banking at Ent
Credit unions provide a vital service to members – delivering the resources to help them holistically understand and manage their financial lives. We’re proud to partner with an innovative, forward-thinking credit union like Ent, who take this mission to heart and understand the critical role digital transformation plays in continually improving the member experience – and by extension, their financial wellbeing.
Vincent Bezemer, Senior Vice President, Americas at Backbase
About Ent Credit Union
Founded in 1957, for the fourth consecutive year Ent, Colorado’s largest credit union, is also ranked Colorado’s #1 credit union by Forbes. Ent, a not-for-profit financial, community-chartered credit union, is committed to improving members’ financial quality of life with better rates, lower fees and unparalleled products and services. With $8.5+ billion in assets, Ent serves more than 430,000 members at more than 45 convenient service centers across the Front Range. Ent is an Equal Housing Opportunity and Equal Opportunity Lender, insured by the NCUA.
Visit Ent.com for more.
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