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Private banking

Deepen client relationships, streamline operations

Modernize your end-to-end private banking services and deliver white-glove experiences for your clients' every need.

Header Private Banking

Rethink client service for a digital-first world

Deliver high-quality, hybrid services and experiences that meet the full spectrum of HNW and Ultra HNW clients’ needs. From intuitive self-service tools for everyday banking and investments to unified workspaces for high-touch, tailored advice, enable clients and relationship managers to collaboratively manage, grow, and optimize client assets.

Make strong first impressions with onboarding built for high-value clients

Deliver seamless, compliant onboarding for individuals, family offices or complex entities.

  • Automate KYC/AML checks with integrated case management and compliance workflows

  • Give prospects tailored onboarding experiences with branded digital prospect lounges

  • Build RM-led, hybrid and fully digital client onboarding journeys

Private banking client onboarding

Differentiate with personalized, white glove digital experiences

Offer clients full transparency and control with award-winning mobile and web apps that reflect your brand and tone of voice.

  • Simplify collaboration with relationship managers with in-app chat, video and shared workspaces

  • Support complex family structures with multi-entity family and estate banking capabilities

  • Offer personalized dashboards with a holistic view of assets and net worth

  • Enable real-time transactions, AI-powered notifications and tailored insights

Private banking white glove digital experience

Empower relationship managers to deliver exceptional service

Free your relationship managers from manual tasks and give them the tools they need to deepen client relationships.

  • Streamline daily tasks with unified workspaces that make it easier to execute client requests

  • Provide a unified view of client assets, preferences, and past interactions

  • Deliver AI-powered product recommendations and next-best actions

  • Connect to internal systems and third-party data sources for real-time insights

Private banking relationship manager productivity

Offer premium banking services for your clients’ every need

Make it easy for clients to manage their financial lives in a single place.

  • Provide seamless access to accounts, cards and exclusive rewards

  • Offer and monetize value-added services like international payments and FX

  • Digitize lending for mortgages and complex specialty loans

Private banking premium banking services

Offer holistic wealth management propositions

Give clients access to a broad range of investments with discretionary and advisory portfolio management services.

  • Expand your offering with third-party products like PE, VC and hedge funds

  • Let clients track performance, adjust allocations and explore curated opportunities

  • Make it easy for clients, RMs, and advisors to co-create and refine investment plans

Private banking holistic wealth management propositions

The first AI-powered platform for banks

The Backbase Suite runs on a unified, AI-driven platform that brings together integrations, data, and customer journeys in one place. It replaces disconnected systems with a modern foundation built for speed, intelligence, and scale.

It’s how you turn fragmented experiences into one smart, connected engine for growth.

Learn more about the Backbase Platform

Backbase AI

What private banks build with Backbase

From day-to-day banking to long-term wealth planning, private banks use Backbase to design modern, high-impact services and experiences across every stage of the client lifecycle.

Why Backbase

Backbase is the world’s first AI-powered banking platform designed to turn ambitious banks into unstoppable growth engines.

Explore the Backbase suite

Best of suite

Meet your clients’ every need with a unified suite powering all your digital services and channels across all lines of business.

AI-powered platform

Drive growth with every client interaction with AI-powered recommendations and next-best action suggestions on any channel.

Buy and build

Get to market faster with 400+ customizable capabilities and ModelBank implementations you can tailor to your needs.

Proven expertise

100+ leading financial institutions worldwide trust Backbase to power their digital banking services.

Trusted by leading institutions

100+ institutions trust Backbase to modernize their client experience and accelerate growth — with results that speak for themselves.

  • 50

    NPS score

  • £18billion

    in payments via digital channels in one year

  • 29k+

    portfolios live on digital channels

  • 22k+

    private banking users

Keep up with the latest insights

Podcast Featured Image Episode 40 EN

Episode 40 of Banking Reinvented examines the importance of the human touch in banking — and how financial institutions can complement it with cutting-edge technology.

In this episode, host Tim Rutten is joined once again by Backbase Founder & CEO, Jouk Pleiter, as well as Dan Dagg, Chief Operating Officer at Arbuthnot Latham. Together, they discuss supercharging relationship managers with AI and other tech solutions, harnessing data to enable omnichannel customer experiences, and reinventing operating models to improve customer-centricity.

Tune in to hear their takes on the future of financial services — and how a platform model can help tie everything together.

Want more insights into the future of banking? Check out our content hub for impactful podcasts, blogs, and whitepapers.

Listen now