01. User experience management
Behind every great user experience is a smooth integration with back-end services. When customer data can be quickly sourced, frontline staff are empowered with real-time, accurate data, and customers enjoy superior self-service capabilities. Digital marketing professionals should be able to tailor the end-user’s experience, without the need to call on IT for every change. Backbase offers a range of user-friendly tools that empower digital marketers to edit content and navigation, add widgets, update the mobile app, run digital marketing campaigns across multiple channels, and more.
A modular, flexible orchestration layer will connect and streamline existing core banking and backend systems for frictionless, personalized, omnichannel experiences. This empowers banks to deliver optimal, relevant customer journeys, reduce time to market, and ease the burden on the IT department.
02. Digital banking capabilities
To compete in a digital world, banks must offer smart digital products and services that are easily accessible over every device. Banks need a platform that supports their efforts to stay competitive by providing innovative digital excellence.
Backbase is the digital banking platform that empowers banks with superior Banking-as-a-Platform capabilities. Built on a state-of-the-art microservices architecture and with API-based banking capabilities, Backbase complements existing core banking systems. Modular architecture enables easy customization, while
both classic and cloud deployment are facilitated.
03. Identity and access management
Identity and access management is key to ensuring access security in today’s open banking marketplace. A sophisticated entitlements solution makes this easy, by automating and managing the process of granting access rights to trusted users.
Backbase offers a sophisticated entitlements solution that lets a bank integrate the existing entitlements system, or leverage Backbase Entitlements to tailor access levels and permissions to view, create or approve transactions. Various password combinations, tokens, Integrated Multi- Factor-Authentication (MFA) and alerts strengthen and simplify access control.