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Tailored value propositions

Break free from one-size-fits-all banking. Turn users into loyal customers with adaptive, segment-based applications that offer personalized experiences, nudges, and advice.

Product Header Image Retail Banking Tailored Value Propositions EN
  • MCB
  • WSECU
  • Raiffeisen
  • TPBank

Build meaningful customer relationships at scale

Offer tailored digital experiences without the cost and complexity of building multiple applications from scratch. Leverage 400+ composable customer journeys, headless banking services, and integrations that you can dynamically assemble to suit your unique customer segments and processes. Turn your digital channels into a growth engine with AI-enabled, pre-built engagement recipes that drive utilization and cross-and-upsell at scale. 

Tailored experiences

Create digital experiences that fit your customers

  • Build adaptive applications that adjust content, functionality, support options, and look & feel based on customer segments.
  • Connect to your existing segmentation engines and data sources to personalize digital experiences.

Personalized products and bundles

Increase acceptance rates with personalized products and offers

  • Combine banking products with third-party fintech services.
  • Provide contextually relevant offers based on life stage and past interactions.
  • Offer flexible terms like adjustable interest rates or repayment schedules.

Household banking

Boost loyalty and profitability with household banking

  • Enable collaborative banking scenarios with companion apps and delegated access.
  • Give primary account holders oversight tools, like spending limits and transaction monitoring.
  • Enable delegated authority for actions, like paying bills or withdrawing cash.

AI-enabled recommendations

Maximize customer lifetime value with personalized advice at scale

  • Turn every interaction into a growth opportunity to deepen customer relationships.
  • Leverage customizable AI-enabled engagement recipes to provide tailored advice and recommendations across channels.

Everything banking

Deliver innovative banking services at speed

  • Give customers the breadth of services they expect with 400+ out-of-the-box composable capabilities.
  • Launch new services that set you apart from competitors by customizing pre-built journeys and headless banking services to your needs.

What retail banks and credit unions launch with Backbase

  • Onboarding

    • Digital account opening
    • In-branch account opening
  • Lending

    • Credit card origination
    • Personal loan origination
    • Auto loan origination
    • BNPL & split payments
    • Mortgage origination
    • Embedded/point-of-sale origination
    • Agent/broker workspace
  • Servicing

    • Mobile banking app
    • Companion (junior) mobile app
    • OnlineBanking portal
    • Customer service workspace
    • Branch workspace
    • Middle and back office workspace
  • Investing

    • Robo advisory
    • Trading
    • Savings plan

Modernize without disruption

Take a progressive approach to retail banking modernization

  • Integrate new digital journeys for onboarding, lending, servicing, or investing into existing applications.
  • Gradually expand across different segments while maintaining a unified experience with reusable components.
  • Avoid risky and expensive core replacements by connecting to existing systems. 
  • Gradually decompose and hollow out core capabilities into a unified omnichannel engagement layer.

    Learn more about the Backbase platform >
Product Body Image Progressive Modernization EN
TPBank
Backbase’s global expertise and extensive range of solutions has allowed TPBank to successfully navigate our digital transformation road map and accelerate the development of our digital banking products services for the next 5 to 10 years

Mr Nguyen Hung, CEO of TPBank

Features

Retail banking capabilities

Onboarding

• Product selection • Terms & conditions • Personal data capture • One-time-password (OTP) • Identity verification (ID&V) • AML screening • Residency declaration • Due diligence • Credential creation • Email delivery • Resume application • Joint accounts • Credit union eligibility

Product - Body Image - Retail Banking - Joint Accounts - EN
Product Body Image Retail Banking Loan Origination EN
Product Body Image Retail Banking Servicing EN
Product - Body Image - Business Banking - Investing - EN

Why Backbase

Buy plus build

Get to market faster than ever with 400+ pre-built capabilities and Model Bank implementations that you can customize without limits.

Learn about Model Bank ›

Superior experiences

Build on our Model Bank foundation to quickly launch superior digital banking experiences, designed with industry best practices that have helped customers consistently rank 4+ in app stores.

Discover how to accelerate with Model Bank ›

Progressive modernization

Reduce risk by starting small and gradually modernizing customer and employee applications. Add new journeys or replace and replatform existing apps without disrupting operations.

Download the Progressive Modernization guide ›

One platform, across all channels

Eliminate point solutions and siloed data with a unified platform that powers journey orchestration and personalization across channels, segments, and lines of business.

Discover the power of the platform approach ›

Secure, compliant, and scalable

Manage identity, entitlements, signatures and device management without compromising on user experience. Leverage a cloud native platform built with security, scalability, and architecture best-practices in mind.

Proven experience

Our technology and professional services power 40+ business banks, credit unions, and community banks around the world.

Successes our customers have achieved

  • 39%

    Increase in registered mobile users

  • 19%

    Increase in monthly active users

  • 51%

    Increase in transactions year-on-year

  • 6

    Months to launch an MVP retail banking app

Featured content

The latest insights

Explore our collection of educational resources and deep dives into engagement banking.

  • Blog header image top 5 AI business applications EN

    In this blog, you’ll learn about the most valuable business applications of AI in banking, according to analysts, including process automation, fraud detection, and more.