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šŸŽ™ļø Expert insights on banking's evolution.Explore our podcast.

Winning the primary relationship race: maximizing customer lifetime value in banking

Ā - 26 minsĀ 

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Episode 21 of Banking Reinvented focuses on the strategies banks can adopt to grow revenue, particularly by optimizing customer relationships through personalization and AI.

Host Tim Rutten is once again joined by Thomas Fuss, CTO at Backbase, to discuss the challenges in the traditional banking model, where the focus often stops at customer acquisition. They explore the concept of customer lifecycle orchestration and the importance of breaking down organizational silos to deliver personalized services that meet evolving customer needs.

Tune in to discover how banks can implement customer-centric growth strategies to ensure long-term growth.

Want more insights into the future of banking? Check out our content hub for impactful podcasts, blogs, and whitepapers.

Host

  • Tim Rutten

    Tim Rutten

    EVP, Chief Strategy Officer, Backbase

Guest

  • Thomas Fuss

    Thomas Fuss

    Chief Technology Officer, Backbase