Backbase Tour Riyadh: Engagement - the commitment to customers

BigTech and fintech firms are now putting extreme pressure onto this retail banking ecosystem, they are disrupting the status quo to become the preferred financial app. They want to own that customer experience and to increase engagement and stickiness.

The new paradigm is all about architecting banking around your customer. The new model simplifies banking by transitioning from vertical silos into horizontal and from multiple-point solutions into a single platform that orchestrates everything a customer would require.

From a digital sales perspective, Banque Saudi Fransi seeks to have a platform that allows customers to have a seamless experience.

BigTech and fintech firms are now putting extreme pressure onto this retail banking ecosystem, they are disrupting the status quo to become the preferred financial app. They want to own that customer experience and to increase engagement and stickiness.