Customer engagement at the digital age

Developing a Robust Customer Acquisition, Engagement & Loyalty Strategy in the Middle East

“There isn’t a single bank that is not considering digitizing its services and products due to the pandemic.” That’s what Shadi Al Nasr, Head of Retail Portfolio, Strategy & Wealth Management at United Arab Bank (UAB), told the MEA Finance and Backbase Roundtable in March.

However, it isn’t just the pandemic driving this trend. Gen Z is growing up. They expect banks to deliver the same seamless experience as the latest generation of apps.

Digital channels will drive 80% of revenue growth over the next three years, according to KPMG. Unless the incumbents invest in digital transformation, they’ll get left behind by their more tech-savvy rivals.

In this report, we share how executives at some of the GCC region’s leading financial institutions are addressing the challenges and opportunities of engaging customers in the digital age.

Download this report to learn how:

• GCC banks use digital banking to boost customer acquisition and retention
• The region’s leading banks put customers at the heart of their digital solutions
• To leverage market trends and regulations to your bank’s advantage